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Shoppers in Morpeth had their first chance to browse the limited availability vintage and higher end fashion designs at the new Salvation Army Trading Company Ltd (SATCoL) shop at 23 Newgate Street as it officially opened its doors on Thursday 13 November.

A first for SATCoL and for Morpeth, the new boutique shop proved to be very popular with local shoppers. A crowd gathered in the early morning, with people queuing eagerly to be among the first to view the shop’s fabulous stock and grab a bargain. Items available at the new shop included Jasper Conran briefcases, a Christian Louboutin dress and shoes, Gant men’s jumpers and cashmere pullovers.

The shop was officially opened by Divisional Commander, Major Dennis Lomax, who conducted a ribbon-cutting ceremony at 10.30am. Representing The Salvation Army’s local Corps, he was joined by Captain Peter Renshaw.

All customers who made a purchase were offered a celebratory cup cake and a free box of Cadbury Milk Tray chocolates.

SATCoL’s area manager, Anthony Cummings, was delighted by the local response to the shop opening: “We have been getting everything ready for the new shop for weeks and the opening today has been absolutely brilliant. There’s no other shop like this in Morpeth and the higher end fashions have been very well received. The number of people who’ve come along to our opening day has far exceeded our expectations and the shop has been an instant hit with the people of Morpeth.”

Head of Retail Development at SATCoL, Nick Morton, said: “We’re really excited about the opening of our first ever boutique shop selling vintage and higher end fashion items. The shop floor looks fabulous with a great selection of clothing, shoes and accessories. We hope that the new shop will be a really positive addition to the local community.”

Shop: Morpeth