World of Sound and World of Brass begin new chapter under management ownership

SATCoL (Salvation Army Trading Company Ltd) today announces that World of Sound, World of Brass, and the digital streaming platform wobplay, have been acquired by their current managers, Adam Goldsmith and Nicki Tonge.

The transition marks an exciting new chapter for the brands, enabling them to continue to grow under dedicated leadership with deep industry knowledge and passion, while allowing SATCoL to sharpen its strategic focus on supporting The Salvation Army’s music and mission.

World of Sound will continue to develop its role as a respected recording business, while World of Brass remains a well-established and trusted brand within the brass band community. The acquisition by Adam Goldsmith and Nicki Tonge ensures continuity for customers, suppliers, and partners, while creating new opportunities for innovation and growth.

At the same time, SATCoL will focus its resources more directly on Salvation Army music and mission, including the launch of its new streaming platform, SAMusicPlay, which will go live soon.

SATCoL will retain a smaller, specialist in-house audio and video team to continue delivering high-quality production for Salvation Army projects and company communications. SATCoL and the newly independent businesses will also continue to work closely together, collaborating on projects that require larger teams or specialist expertise.

Trevor Caffull, Managing Director of SATCoL, said:

"This is a really positive and forward-looking step for everyone involved. Adam and Nicki have shown exceptional commitment, creativity, and leadership, and we are delighted to see them take World of Sound and World of Brass into this next phase of independent ownership. We are confident the brands will continue to thrive under their guidance. At the same time, this transition allows SATCoL to focus more intentionally on The Salvation Army’s mission, investing in new ways to share and celebrate Salvation Army music across the world. We remain committed to excellence in audio and visual production through our in-house team, and we look forward to continuing to work in close partnership with Adam and Nicki on projects where our combined expertise can deliver the greatest impact."

Adam Goldsmith and Nicki Tonge said:

"We are incredibly excited to take on ownership of World of Sound and World of Brass, we care deeply about these brands and are proud to have helped to shape them to their current position. This new opportunity allows us to build on those strong foundations and take them into their next phase! We are grateful to SATCoL for their support and for entrusting us with the future of these brands. We are particularly pleased that this transition creates opportunities for continued collaboration, including the ongoing availability of Salvation Army brass music on wobplay and we're really looking forward to working alongside SATCoL on projects that benefit from our shared expertise. We are especially focused on continuing to develop wobplay as an integral part of the brass community it serves."

Customers and partners can expect a seamless transition, with business operations continuing as normal.