Shining bright! Revealing our new Volunteers’ Week campaign

Volunteers at Salvation Army charity shops from across the UK, were invited to a photoshoot with top celebrity photographer and glam team at Holborn Studios to feature in a new Volunteers’ Week campaign.

The photoshoot saw hundreds of second-hand items, that were donated to Salvation Army clothing banks and charity shops, selected to style the volunteers for a photoshoot which aims to celebrate the important role volunteers and charity shops play in their community and promoting sustainable fashion.

There are over 10,200 charity shops in the UK, supported by around 233,000 volunteers. Salvation Army Trading Company Ltd (SATCoL) operates over 250 stores on behalf of its parent charity, supported by more than 5,500 volunteers.

Kelly Castelete, Head of Communications at Salvation Army Trading Company, said:

“Our charity shops are all about community, affordability and sustainability. We have over 5,500 volunteers who help us sort through donations and help our customers to find amazing second-hand fashion. With our volunteers’ help, we raise millions of pounds every year to support The Salvation Army’s important work. Our volunteers are true advocates for sustainable fashion, and they continue the long legacy of our charity to turn donated items into valuable resources to help others and help protect our planet. We were honoured to invite volunteers to take centre stage for our latest campaign. They shone in front of the camera on the day, and they are shining examples to us every day.”

The fashion shoot was art directed and photographed by Catherine Harbour, with styling by Rebekah Roy, and hair and make-up by Lan Nguyen-Grealis.

As part of Volunteers’ Week 2025 which is running from 2nd to 8th June, shops will celebrate their volunteers and host tea parties. A special edition of SATCoL’s internal magazine was also produced which shares volunteer stories and all the benefits of volunteering.

Why not pop into your local Salvation Army charity shop and find out more? You can find your nearest store here.

Watch a behind the scenes video from the photoshoot.

Interested in volunteering? Find out more here.